Video coverage will be backed up and promoted via social media support (Facebook, Twitter, You Tube etc.) and traditional online initiatives further communicating and promoting the success of the program as the Trans Am season unfolds.

Trans Am will kick-off the 2012 Championship run May 20, 2012 at Canadian Tire Mosport Park joining the NASCAR Canadian Tire Series for the Victoria Day SpeedFest Weekend. Previous Trans Am Mosport winners include Scott Pruett with four wins, Scott Sharp with three and many other Series legends; Paul Gentilozzi, Tommy Kendall, Bob Tulius, Elliot Forbes Robinson, Mark Donohue, Dorsey Schroeder and Canadian native (and track owner) Ron Fellows, just to name a few.