Western New York flash And mazda team together To promote women's
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Professional Soccer through ROLEX racing campaign. |1


For 2011, the Sahlen family owned Western New York Flash has renewed their partnership with Mazda USA to promote Women's Soccer. In 2010, the Flash players were proud to wear the Mazda branding on their jerseys, as the team succeeded in capturing the United Soccer Leagues' W-League (Women's League) National Title against a field of 38 teams across North America. As the 2011 Season nears, the Western New York Flash and Mazda will be taking the significant step up to the elite Women's Professional Soccer (WPS) League.

"We are very excited to be assisting the Flash in being ambassadors in promoting Women's Professional Soccer to the public. Anyone who has had an opportunity to see this top level of Women's Professional Soccer, knows that this is a fast action sport, with players zooming around the field." - States Christopher Bretschger, Mazda North American Manager of Online & Social Media

Mazda and the Sahlen family also have a dual partnership that extends to Motorsports Racing. The Sahlen family owned Team Sahlen competes in the Grand American ROLEX Sports Car Series. And the car of choice for Team Sahlen is of course the Mazda RX-8. During the 2010 race season, Team Sahlen assisted Mazda in winning the ROLEX Sports Car Series GT Class Manufacturer's Title. For 2011, Team Sahlen will be entering three Mazda RX-8s, #42, #3 & #49, in a quest to repeat that title for Mazda. The format for the 12 event ROLEX Sports Car Racing series is endurance races that range from 3 hours to as long as 24 Hour races. Lead driver for the team will be former Indy Car driver Memo Gidley. Accompanying Memo in the Team Sahlen Mazdas will be the family of Joe Nonnamaker and his sons Wayne and Will. Additionally, Joe Sahlen will be driving in selected events when there are not conflicts with the Western New York Flash games.

One of the key aspects to the Flash and Mazda's promotion of Women's soccer will be a unique paint scheme on the #49 RX-8 that is driven by Joe Sahlen. The entire car will be painted to mirror image the Western New York Flash

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