VIR Announces New Marketing and PR Director
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Danville, VA (Mar 25, 2010) - Virginia International Raceway (VIR) announced today the addition of Rod Short as Director of Marketing & Public Relations.

"Rod brings a wealth of enthusiasm and experience into this position," said Josh Lief, general manager of VIR. "We are very happy to have Rod join our team at VIR."

Most recently, Rod managed his own media agency specializing in the motorsports industry. Rod brings with him over ten years of experience in sales management in the automotive & performance aftermarkets with NAPA Auto Parts, Precision Turbo, and Sonny's Racing Engines. In addition, he has 27 years of experience as a writer, photographer, columnist and editor for over 30 nationally distributed autosport publications.

"VIR offers an unique and enjoyable resort experience for everyone" said Short. "It's also a major economic engine that stimulates both the marketplace and jobs not only in this region, but in the overall country as well. We will continue to build mutually beneficial partnerships within the different communities we serve to provide the best possible experience for all."

VIRginia International Raceway is a multi-purpose road racing facility, located on the Dan River between Danville and South Boston, Virginia. VIR hosts a wide range of professional and amateur auto and motorcycle racing and track events, and is well established as "America's Motorsport Resort." For further information, call 434-822-7700 or visit our web site at subscribe to our newsletter or to follow us on Facebook, Twitter and MySpace, visit